Sunday, 19 October 2008

Cakes Cakes Cakes

I saw these impressive cakes in Fortnum and Mason in Piccadilly. They were huge, tucked away in glass cabinets, and crafted with the same fine precision that a designer dress would be. The over the top, traditional regal appearance of the cakes represent the whole aesthetic of the department store, only stocking the finest high class products. The first cake is described as being inspired by Regency, contemporary in execution, featuring a striped border using details from the store. With a price tag of £1250 it certainly wouldn't be an impulse buy. I've always loved decorative and beautifully crafted cakes, and I don't think these would look too out of place in a gallery. The way they were presented in the store, enclosed in glass boxes, is similar to how fine jewellery would be displayed in a designer boutique.

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